Editorial
- Assigned stories and edited articles, including breaking news and on tight deadlines
- Copyedited articles, Web site content, advertisements, newsletters, sales brochures and other written works
- Supervised a staff of writers, content associates and supported volunteer field writers deployed at disaster operations
- Created annual editorial calendar for news reporting and online content publication
Writing and Photography
- Covered and photographed breaking news, events, conferences, etc., authoring stories and photo essays
- Researched, conducted interviews, wrote and fact-checked industry and technical articles
- Wrote advertisement copy, newsletters, program guides and PowerPoint presentations
- Shot, edited and formatted photographs for various types of projects
Graphic and Web Site Design/Content Management
- Managed, wrote and edited online content, designing Web pages for maximize usability by visitors
- Developed templates for use in quickly posting emergency disaster response information
- Created graphics and layouts for print advertisements, promotional signs and flyers, brochures, CD cover art
- Designed profile sheets for architectural project for use in submitting responses to requests for proposals
Media Relations
- Designed and authored media kits, electronic press kits, press releases, media alerts, backgrounders, key messages, talking points and frequently asked questions
- Wrote, reviewed and edited public service announcements, video and audio news release scripts, working with vendors on recommended video edits
- Arranged interviews, preparing spokesperson(s) with the information, statistics and visual aids, located and managed customer testimonials
- Interviewed as a spokesperson and worked with media contacts in local markets across the country and national media on all aspects of stories, including research, providing background information, b-roll and quotes
- Developed targeted media lists, pitched media, built relationships with contacts and tracked media hits for ROI reporting
Events and Campaigns
- Initiated and led internal communications campaigns for products, services, employee programs and sales incentives; resulted in a promotion to a leadership role for company intranet
- Organized and helped execute company events, sales rallies, holiday and other promotional events, including booking locations, designing menus, creating promotional materials and programs, and selecting and ordering prizes/incentives
Management/Administration
- Coordinated and executed direct mass mailings to customers, prospects and media; performed follow up
- Monitored public relations department budget, preparing purchase orders and invoices for approval by managers
- Maintained calendars, dockets and tickler systems to meet deadlines
- Developed forms and procedures to streamline operations and improve efficiency
- Negotiated contracts for services from vendors including printers, media tracking services and news release distributors
- Authorized and purchased premium items and services, managed office supplies, equipment and vendors
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